MBA

Yvan Fornes
Business Analytics Senior Consultant chez Amadeus
June 6, 2017

 

I recently had the privilege of teaching my passion—data visualization—at the EDHEC Global MBA program in Nice, France. I was sent by my company, Amadeus, the leading IT solutions provider for the travel industry and largest processor of travel bookings in the world.

As institutions with similar goals, EDHEC and Amadeus often collaborate. For several years, EDHEC Global MBA participants have spent two months consulting for Amadeus, providing valuable project insights. In addition to welcoming interns from EDHEC, Amadeus also recruits graduates from the MBA program, as it is ranked among the top 25 in the world by The Economist.

A curriculum for onboarding Tableau

The goal of my one-day class was to teach students how to answer a business question using Tableau. To achieve this goal in such a short period, I had to find a way to make the students learn by themselves before and after class. When I’m asked how to teach Tableau, I usually recommend doing it in five steps:

1. Familiarize yourself with the basics to understand concepts like using pills, shelves, aggregation, and data types. There are great videos on the Tableau site that explain these principles. I asked students to watch the videos below to get comfortable with visual analytics:

  • Getting started
  • Getting Started with Data
  • Getting Stated with Visual Analytics
  • Understanding the Understanding the data types (Dimensions vs Measure, Continuous vs Discrete)
  • Aggregation, granularity and ratio calculation
  • Getting started with dashboards and stories

 

2. Get hands-on by creating your first dashboards. Before the class, students had to publish a draft visualization to Tableau Public. The criteria? Answer a business question with a public data set that I provided.

3. Attend an advanced class or two to learn deeper concepts. Myself, I waited too long (two years) to pursue advanced classes: I would have saved a lot of time by finding one sooner. My recommendation is to do so a few months after you start using Tableau. This will allow you to elucidate and apply more complicated concepts—for example, differentiating between row-level, aggregated, LOD, and table calculations.

4. Have a look at the Tableau Public gallery. Find vizzes you like, download them with the button in the bottom-right corner, and try to understand how they were made. By reverse-engineering visualizations and dashboards, you’ll internalize best practices and better understand visualization techniques.

5. Practice, practice, practice by creating new vizzes and publishing them to Tableau Public. At work, you will be confronted with the same data sets often, and will have to answer the same types of questions. But by practicing with Tableau Public, you’ll expose yourself to more varied situations that teach you novel analytical approaches.

To motivate students to practice, we organized a data viz challenge in collaboration with the EDHEC, Tableau, and Amadeus. Participants delivered a final visualisation that was graded, and the top three teams were rewarded.

Read more

With a high percentage of MBA graduates seeking a move into Consulting, the EDHEC Global MBA’s  optional real-life consulting project is ideal to transition into this field and build new consulting skills.

The two-month consulting project allows participants to put their newly acquired skills and knowledge into practice and serves as a transition between the time spent at school and the entry into a new professional life. Multinationals, non-profit organisations and even local start-ups provide EDHEC with consulting missions that are presented to the class directly by a company representative.  After a course on Consulting Methodologies, participants select the projects which best fits their career or learning goals and contribute over 700 team hours to complete strategic company projects.

The projects are supported by top management with an executive as mentor. These projects can be in-company, on-campus or both with past consulting teams travelling to various destinations with expenses paid.

A win-win situation

The teams of 3 to 5 participants pump their fresh ideas and perspectives into the company’s strategy and management plan and bring significant international professional experience to the table. Solid, documented results, actionable analyses and recommendations are delivered in the same way as professional consulting firms. This project allows companies to experience EDHEC Global MBA talent first-hand and leverage this opportunity to evaluate an MBA intern or career hire and in the case of past Google and Amadeus projects, a real partnership has been formed with the introduction of classroom seminars on Big Data & Artificial Intelligence @ Work.  Alumni are also keen to get involved and help their companies and students in this virtuous cycle. At the same time, the MBA participants get a taste of life as a consultant, a look into a new sector and are able to put new key words on their CV to facilitate the move in the chosen career direction.

Examples of sponsor companies:

L’Oreal, Google, Nestlé, Nutricia (Danone), Kurt Salmon, Amadeus, Air Liquide, Schneider Electric, France Telecom (Orange), NEC, Merck, 3M, Microsoft, Thales, Alcatel Lucent, Oxylane/Decathlon, Pearson, Calderys, Anglo Africa,SFR, Allergan and BIC. 

2017 sponsor companies include Airbus, Air Liquide, Cannes Hospital, John Taylor Real Estate, La Redoute, Orphoz, Izicap (Fintech).

Past and present projects include:

  • Launching of a new product on international markets
  • International benchmarking and developing initiatives to increase gender diversity
  • Exploring franchising options for macro-credit company in rural Africa
  • Re-positioning a start-up firm - revision of the business plan, identifying access to capital
  • Strategic Growth plan for soon to be acquired cosmetic company
  • Product launch for new airline merchandising capabilities
  • Industrial Market Study of Iran; study of new economic potential in this market following recent lifting of sanctions
  • Developing an existing product in new markets on an international scale
  • Statistical modelling project; developing a model to predict market and company performance based on markers in the economy
  • Investigating how the company can increase market share in targeted renewable markets
  • Developing an expansion strategy for East and Southeast Asia
  • E-commerce project
  • Fostering digital transformation projects in industry
  • Waste to Energy Market Assessment
     

Let’s hear it from the MBA participants

“It was exciting to develop a strategic plan for the future growth of the company working closely with management, employees and suppliers. It was also a wonderful opportunity to meet top CEOs and key opinion leaders in the region to discuss about the industry, people and geography.”

“It was a wonderful experience. I wanted to experience working closely with international companies with people from different countries and cultures. It gave me new insight on the European work environment and business.”

The Consulting project is just one choice within the MBA Project offering. Participants can also choose to do a company internship for 2-6 months, work on an Entrepreneurial Project or complete a research project. If participants have another idea of how they would like to spend these two months, their idea can also be submitted for approval.

If you’d like more information, please ask mba.admissions@edhec.edu .

Only the best survive in the fast-paced business simulation that EDHEC Global MBA candidates recently experienced. The goal is to manage fictitious companies, competing in a given market, over a period of time. Teams are under pressure with tight deadlines, economic crises, stressful negotiations and cut-throat competition - all part of the race to create the most profitable company in this universe.

How it works

Each team controls a manufacturing company situated in China, Europe or the US and every team member assumes a role representing a job function in the company:

  • Strategy
  • Marketing
  • HR
  • Finance
  • Production and Purchasing.

The 3-day competition is spread over six business quarters during which the teams receive a variety of economic input to which they must react and make strategic decisions. At the end of each quarter the teams submit a decision sheet with chosen strategies and tactics. Results are computed using Gaia software which determines their profitability and ranks each of the teams. Professors of Strategy are on hand throughout to impart their expertise, comment of the general positioning of each company and provide helpful feedback on the results of each period. 

Expert guidance

EDHEC’s Professors of Strategy Emmanuel Metais and Philippe Very were on hand throughout the exercise to offer their expertise.

“The teams have to organize themselves well to ensure maximum efficiency. It’s interesting to see how participants manage their individual stress and adapt their team’s reaction to unexpected bad results. They have to negotiate various contracts, which require them to work hard on their cost structure while various strategic options in terms of global strategies are also put to the test: sales contracts, subcontracting, offshoring, investing in other companies’ facilities and equity investment.”

What the participants say

Nouhad Abdel Malak, Lebanon

We had to take care of all production and administrative tasks, such as creating partnerships and coalitions, managing labor, buying/trading raw materials, optimizing technologies, developing marketing strategies, implementing R&D, and putting together a sales plan, etc. All the knowledge we gathered during our MBA curriculum had to be implemented in order to succeed. I particularly liked the feeling of excitement at the trading floors, where people operating on a limited time frame wanted to execute deals and fence off competition. The closer you get to the end of the quarter the more rush you feel! Another aspect was the amount of responsibility we had. Even if it was a virtual world, you could observe the disappointment, satisfaction, or delight on the faces of fellow participants at the end of each quarter when we got together in front of the main screen for the quarterly results. It was a learning experience on all levels, preparing us to assume bigger and more challenging responsibilities after the end of the MBA programme, practicing real world problems in a virtual setting is like getting a free taste of what lies ahead. 

Or Cohen, Israel

The simulation helped me to understand the different phases of business decision making, from production through marketing and to forecasting of sales and revenues and integrate many of the business knowledge I have gained thus far in the MBA. Along with the guidance of the professors we were able to see the big picture of business management while adopting a steep learning curve.

Each day of the course brought with it new challenges and new opportunities. Teams that complemented each other thrived, partnerships triumphed over competition and every mistake became a crucial lesson. Above all, every day was a fun and rich learning experience.

Alongside Entrepreneurship and International Finance, Global Leadership is one of the specialization tracks available to EDHEC’s Global MBA students. It started in April, with a week of classes on EDHEC’s Nice campus followed by a one-week business trip to Singapore. An opportunity for these executives and entrepreneurs from all over the world to open up to new trends in international strategy and learn how to manage multicultural teams

The Global Leadership track opened with a week dedicated to: “Strategy 3.0: Anticipating global trends and emerging technologies”. In this class, Professor Karin Kollenz, PhD, addressed the disruption phenomenon that occurs when technological innovations or new business models revolutionize entire business sectors – we may give the example of the way the music industry was transformed by digitalization. MBA students examined the different strategic options companies can resort to when their market is disrupted or to become disruptive themselves, a key challenge for today’s global leaders. Then, to understand how these principles are implemented on the ground, they flew to Singapore the next week for an exceptional business trip, to meet Singaporean and international companies.

Multicultural Singapore, a large-scale business case

Singapore’s dynamism gives hope to managers from emerging countries and fresh ideas to the ones working in more mature economies.” Pierre d’Huy, Director of EDHEC’s International Programs.

A gateway to Asia, Singapore is a cosmopolitan country where very different nationalities collaborate daily. A particularly interesting model for the professionals of the Global Leadership track, who wish to give their career a multicultural dimension: “This hands-on experience has helped me realize how diversity contributes to greatness”, explains Claudia Lomelí, one of them.

Discovering the thriving Singaporean economy also enables MBA students to go further than the usual business cases, which focus on a single company: “Singapore is a country-city that behaves like a company, explains Pierre d’Huy. It is like a large-scale business case: its dynamism gives hope to managers from emerging countries and fresh ideas to the ones working in more mature economies.”

Back in France, MBA students completed their Global Leadership track with two additional weeks of training modules (“Leading Global Change through Design Thinking” and “Managing Global Projects”) and team work.

To learn more about EDHEC’s Global MBA, feel free to contact us: mba.admissions@edhec.edu.

 

 

 

France’s EDHEC Business School has just held its first ever course for MBA students focused exclusively on big data and artificial intelligence.

Launched in response to employer demand, EDHEC’s new Big Data and Artificial Intelligence @ Work course brings MBA students together with data scientists to educate them about using data to drive business strategy.

“What we see more and more today is that companies are looking for people who can bridge the gap between information technology and the data specialists, and the business units,” says the course’s lead professor Karin Kollenz.

Read full article on Business Because.

Thinking of an MBA? Wondering if it is worth the investment? Everyone wants their dollar to go further these days so when the Financial Times announces that economists predict the euro will fall to dollar parity in 2017, a European MBA becomes an ever more attractive choice.

Your dream of pursuing an MBA in a top ranked European school for under $40,000 is closer to reality than you think. With the dollar hanging in at its strongest level in over 15 years against the euro, now is the time to invest in yourself and gain the international exposure you need to accelerate your career.

EDHEC Global MBA is currently ranked the 3rd Best Value for Money MBA in the World by the Financial times and N°24 overall in the Economist. The fall in the Euro and the unique transparent scholarship policy with reductions of up to 50% make it the ideal choice for taking the MBA plunge in 2017. With an excellent return on investment, an enriching global experience, and an optional internship allowing you to stay immersed longer if desired, this 10 month programme is preferred by many to the traditional 2-year MBAs in the United States.

The EDHEC Global MBA is taught entirely in English and situated on the glamorous French Riviera. With 93% of students coming from outside France, you will meet the world in your classroom.

An EDHEC representative will be in the US for MBA recruitment in March. Why not get in touch?

 

This week, to bring current and future challenges facing leaders directly to the classroom, the EDHEC Global MBA launches two 18-hour core courses devised and taught in collaboration with Amazon, Amadeus and Google. 

By teaming up with these leading international corporations, EDHEC Business School enables MBA participants to develop a deep understanding of the role played by Big Data, and Artificial Intelligence in global business and their impact on operations and supply chain. This tight collaboration stems from an enduring relationship between the academic and business worlds and opens up exciting prospects for these professionals.

Operations and supply chain: discovering the Amazon experience

“Essentials of Operations & Supply Chain with Amazon” is co-taught by EDHEC professor Vincent Van Peteghem and Amazon General Manager Olivier Pellegrini and will include a visit to Amazon’s Fulfilment Center in Montélimar.

“This collaboration is the fruit of a year and a half’s work with Amazon’s talent team… Amazon offers MBA graduates dynamic and highly demanding careers. This direct contact with the company enables participants to get an inside perspective on career opportunities and what drives Amazon’s operational excellence,” explains Sandra Richez, Head of MBA Career and Corporate Relations.

Define a Big Data strategy with Amadeus and Google

“Big Data & Artificial Intelligence @ Work” has been developed by EDHEC professor Karin Kollenz-Quétard in association with Amadeus and Google. On this course, the MBA participants get to define a Big Data strategy for the firm of their choice and, under the direction of Amadeus, take part in a Data Visualization Challenge using Tableau Public with real-time global data. They also tackle challenges related to the use of artificial intelligence alongside Google, and explore associated ethical and legal issues with EDHEC law professor Bjorn Fasterling.

EDHEC, in direct interaction with today’s leading companies

“Through fruitful interaction between large international corporations, our Careers Department, and our faculty, EDHEC ensures our curriculum is adapted to the needs of business and our students are well prepared to take on modern managerial roles across the globe. EDHEC also contributes to the development of the local economy, notably through projects and partnerships with firms operating locally, such as Amadeus in Sophia-Antipolis”, underlines Michelle Sisto, PhD, Director of the Global MBA.

More information on the EDHEC Global MBA: http://www.edhec-mba.com/

EDHEC Business School is delighted to announce that the Financial Times has ranked EDHEC Global MBA 74th in the prestigious top 100 MBAs worldwide, moving up 10 places from last year.

This result confirms the rapid progress of the School in most recent international rankings. Indeed, EDHEC recently joined the Financial Times’ Top 15 European Business Schools, achieving the most impressive gain in the rankings.

Our one-year intensive MBA programme is ranked 3rd worldwide on the on the “Value for Money” criterion for two years running. This excellent result is due to its one year format and the strong career and salary progression of our alumni.

The programme distinguishes itself through a cutting edge curriculum, which is continually evolving in alignment with the needs of business leaders. For example, EDHEC Global MBA provides Criminal Risk and Cybercrime courses, Big Data & Artificial Intelligence @ Work courses in conjunction with corporate partners such as Google and Amadeus and Operations and Supply Chain with Amazon. The programme offers immersion in diversity with over 90% international students (39 nationalities), business trips across four continents (Africa, Europe, Asia and North America) and a large representation of women (42%). Our personalized Career Coaching also maximizes the impact of a one year programme.

In October 2016, The Economist ranked EDHEC Global MBA among the Top 25 MBAs worldwide (moving up 10 places from 2015) and 7th in Europe.

"This ranking reflects the outstanding dynamic achieved by EDHEC Business School, showing strong performance in most rankings over the last months, explains Olivier Oger, Dean of EDHEC Business School. We are very proud of this result, which illustrates our international recognition, our growing impact on business and more broadly the success of our strategy".

"The Financial Times rankings again confirm the excellent return on investment that our one-year intensive MBA with truly global perspective provides, said Michelle Sisto, PhD, Director of the EDHEC Global MBA. We are delighted to see the continual progression of our programme and our alumni successes. By working directly with businesses to align curriculum and personal development with future needs, the EDHEC Global MBA ensures our international graduates are ready to take on leadership roles across the globe."

Discover the FT ranking here

A truly multicultural dimension

The idea is to invite companies that are truly global: Five leading companies participated in this year’s January venue: Johnson & Johnson, Bureau Veritas, Accor Hotels, Hays Executive and Amadeus.

“These companies really ‘walk their talk’ in terms of multicultural ambition,” states Sandra Richez Head of Career Services Global MBA, “They are looking for people who are mobile and think globally, who are capable of leadership, of dealing with complexity in different environments around the world.”

EDHEC Global Talent Day was created five years ago in partnership with global recruitment agency Hays Executive. “The MBA programme allows people to gain a real expertise to work in synergy with a diversity of people, at international level and in project mode” says Christophe Dulhoste, principal associate Hays Executive. For this venue, his key note presentation focused on Leadership Skills and highlighted as well, the key findings of the 2016 Hays Global Skills Index.

“Every day we help clients simultaneously dealing with talent shortages in certain markets, while having to reshape workforces in others”, he said. “The need to address skills shortages is more critical than ever: This year’s Index shows that as the global economy slowly recovers, businesses are still struggling to find the talent they need.”  

EDHEC GLOBAL MBA PROFILES :

  • 39 nationalities
  • 8 years average experience
  • Backgrounds in Engineering, IT, Finance, Consulting, Supply Chain, Marketing, HR…
  • Degrees in Engineering, Economics, Sciences, Business, Humanities…

An integral part of EDHEC MBA offer

For EDHEC Global MBA students who have been in the program since September, this January venue represents the first time they are in direct contact with potential employers.

“It serves as a wake-up call for these students who will be graduating in May, and marks the launch of the recruitment season‘, says Ms Richez. 

The event is co-produced by the EDHEC MBA Alumni Association, offering an opportunity to network with EDHEC alumni and learn from their experience.

The initiative is part of the EDHEC MBA CareerSMART programme, which includes coaching, workshops, and mentoring to give students their best chance on the recruitment market. This February 2017, Amazon and Microsoft will be onsite to meet talents, followed by Faurecia in March.

At academic level, two EDHEC MBA courses in March will be co-delivered with top companies:  Operations and Supply Chain with Amazon and Big Data and Artificial Intelligence @ work with Amadeus, Google and Tableau Software. Companies also open their doors to EDHEC MBA students during the business trips organised in the scope of the programme in Cape Town, Singapore, San Francisco and London.